It is the home world of the Eldan, the highly advanced race who created the Nexus Project. Lineage Eternal, one of the company’s biggest franchises, will also launch globally soon, beyond Asia.The central setting of Wildstar is the planet Nexus. Tim Granich has come on board as senior director of marketing, and Ben Conrad is the new director of corporation communications, public relations, and events. Omeed Dariani is director of community at NCSoft West. Formerly, he was director of product management at Sega Europe. Jeff Pabst joined as vice president of commerce at NCSoft. NCSoft also hired former Glu executive Jesse Taylor as the senior vice president of mobile in the San Mateo office.ĭaren Chencinski has taken a position as general manager of NCSoft West Mobile.
Chang announced in April that NCSoft was investing $5 million into Vancouver, Canada-based mobile developer This Game Studio. In a statement, she said the company has a strategy to accerate its growth as a key leader in the Western game industry.īurns said that the company made some additions to the management team, including hiring Michael Chang, a former Electronic Arts corporate development director, as senior vice president of corporate development. and Europe, and she’s still driving that change. She was responsible for much of the company’s expansion in the U.S. Songyee Yoon, the wife of founder Taek-jin Kim, was promoted to president of NCSoft in January.
In October, the company cut back on a large number of jobs in the United States. To ready itself for an expansion in the West, NCSoft has gone through some big changes. The goal for NCSoft West is to become a leader in the game industry.”
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“We are doubling down on our PC game portfolio and expanding into mobile.
“This is happening after a long period of anticipation, and it’s a significant announcement,” Burns said. On top of the change with Wildstar, NCSoft also confirmed that it will bring its Blade & Soul MMO, which debuted in Asia on the PC in 2012, to Western markets. But Burns said he views the new announcement to convert Wildstar to free-to-play and make it available in the West as a big opportunity for NCSoft to be more global in its ambitions. In the case of Wildstar, NCSoft reported in the first quarter that it had a big drop in subscriber revenue for that game, contributing to a big drop in earnings for NCSoft. But those companies usually don’t make that move until subscriptions start to sag. Some big games such as Electronic Arts’ Star Wars: The Old Republic and Daybreak’s various online games have made the transition to free-to-play.
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Online game worlds (massively multiplayer online games or MMOs) that charge money, such as World of Warcraft, are steadily losing ground to free-to-play games, where users can play for free and buy virtual goods with real money if they want to. The switch of Wildstar (which launched last summer) from paid subscriptions to free-to-play reflects big changes in the gaming world. NCSoft West hopes to hire more than 100 people to build out the mobile game studio and fill other positions in the West, said John Burns, senior vice president of publishing at NCSoft West, in an interview with GamesBeat. Finally, it is launching a mobile gaming division based in the Silicon Valley city of San Mateo, Calif. And now it will take its paid online subscription game, Wildstar, and make that into a free-to-play game in the West. The Seoul-based company restructured its NCSoft West division in October.
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